Branding is very important to the image of a business. This is why it is vital that the logo, website, products and services have distinct color(s) and design.

The burgundy T-shirt, on the left, is what the Weymouth Food Pantry had for their fund-raising walk-a-thon before they worked with Jeanie Communications.

The first thing we noticed is that the pantry’s logo was not on the shirt. The cartoon character had $.O.$. in tiny red type on his chest, so small it was barely readable. $.O.$. means “Stock Our Shelves,” a slogan the pantry uses a lot. The $.O.$. and the logo are important parts of their branding—for both the agency and the walk. The pantry’s logo was nowhere to be found on the shirts, front or back.

We redesigned the pantry’s walk-a-thon logo with the Weymouth Food Pantry logo as well as the $O$, and the words “Stock Our Shelves” so everyone knew what it meant. The old imprint required three imprint colors, meaning three screens, and higher run charges to complete the project. The new white shirt was imprinted with one color which reduced the overall cost. Basically, better branding, lower cost.

What does your marketing collateral look like? Is your logo prominent? Are you using your brand’s colors? If someone saw your imprinted products, would they recognize them as yours?

If your marketing and promotional products aren’t matching your brand, we can make you stand out with better branding, and possibly reduce the cost at the same time.