As amazing as Super Bowl ads are, I’m willing to bet you don’t remember a lot of advertisers from the game. This is especially true this year for Pats fans who probably want to block the whole thing from their minds.
Conversely, you probably have numerous promotional products that you use regularly. The company that gave them to you spent a lot less than $5 million for a 30-second spot on game day.
Hmm, $5 mil for a 30-second ad that is forgotten long before pitchers and catchers report for Spring Training, or a milli-fraction of that for exposure day in and day out. Which is the better value?
Most promotional product campaigns are far more cost-effective than many other advertising mediums. The way to further increase exposure is to select items that are:
- good quality
- consistent with your brand
- and tailored to your business, recipients, and marketing goals.
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