All I know about business I learned by sewing The Marshfield Fair opened Friday, which always gets me to thinking about the blue ribbons I won there in junior high school. They were for sewing projects, not goats and sheep, in my 4H group. The following articles are a few examples of how the skills I […]
As amazing as Super Bowl ads are, I’m willing to bet you don’t remember a lot of advertisers from the game. This is especially true this year for Pats fans who probably want to block the whole thing from their minds. Conversely, you probably have numerous promotional products that you use regularly. The company that […]
Only the top of this pen was sticking out amongst some tools on a shelf in my dad’s barn. As soon as I held it in my hand I knew instantly, a sort of deja vu feeling, that it was a promotional pen from my grandfather’s business. The amazing thing is that the last time […]
Branding is very important to the image of a business. This is why it is vital that the logo, website, products and services have distinct color(s) and design. The burgundy T-shirt, on the left, is what the Weymouth Food Pantry had for their fund-raising walk-a-thon before they worked with Jeanie Communications. The first thing we […]
When I adjusted the volume on Pandora radio, the bottom two-thirds of this album cover was obscured by an ad. In a nanosecond, Curious George popped into my mind. When I closed the ad, imagine my surprise when I realized that the album is from the movie Curious George. Making the connection to Curious George was no accident. The typeface […]
Whenever quoting a new job, I always ask to see what they have done in the past. I love improving the quality and service over earlier orders. In addition to being one of the best ways to retain business, I am hard-wired to provide high quality and service. I couldn’t do sloppy work if I […]
Sometimes people are inclined to shop by price alone. This is especially true for T-shirts. People think it’s just a T-shirt, how can they be any different? They can be different in many ways: the fabric may be made from 100% cotton or a 50/50 blend, or moisture-wicking material. And the weight of the fabric […]
Wicking Fabrics Help People Stay Cool in the Heat Wick – verb [trans.] absorb or draw off (liquid) by capillary action: this shirt wicks away the sweat making me feel cooler on this sweltering day. I stumbled upon the benefits of fabrics that wick perspiration away from the body quite accidentally. About 10 years ago, I […]
Years ago, the only way to purchase imprinted promotional products was through select distributors like Jeanie Communications. The Internet has changed that, and many distributors were/are fearful of the impact on their business. I have always said that companies that sell exclusively online are not my competitors. I built my company on the foundation of […]